You Had Me at Hello
Businesses looking to attract customers will find video to be a powerful way to capture the interest of prospects and convert that interest into business.
Video enjoys a position of preference among mobile-centric publics, and its presence is growing (read a summary in this Business of Apps article).
While measuring return on investment remains a challenge within the field of content marketing (an article produced by Skyword that discusses how Overstock.com, Dollar Shave Club, and Campbell Soup Company are working the issue), consider a few world-of-video points, courtesy of Campaign Creator’s Tammy Duggan-Herd’s blog and Vidyard’s 2017 Video in Business Benchmark Report:
- Traffic from online videos will constitute over 80% of all consumer internet traffic by 2020 (Cisco).
- 4 times as many consumers would rather watch a video about a product than read about it (Syndacast).
- 1 in 4 consumers actually lose interest in a company if it doesn’t have video (Invisia).
- Businesses on average and are publishing 18 new videos every month (led by high-tech and manufacturing).
- Explainers, product demos, how-to videos, and testimonials are the most common videos produced; websites and social channels are the most common distribution channels.
- The average length of a video is 8 minutes, but nearly 56% of all videos published in the last year are less than 2 minutes long.
- The average retention rate of personalized videos is 35% higher than non-personalized videos.
Why use video to produce a company overview, a.k.a. your company’s video business card?
- It’s a way to leverage the power of video in a manner that has yet to become expected.
- It allows you to introduce your company in a personalized way, so customers understand why you do what you do in a way that makes your services different than your competition.
- Video is a preferred format for news, entertainment, and information, easily and eagerly digested through today’s most popular channels.
- In February 2017, Facebook CEO Mark Zuckerberg declared “video is a mega trend” and added that he “wouldn’t be surprised if you fast-forward five years and most of the content that people are sharing on a day-to-day basis is video.“
Now is the time to make video a central component to your marketing, sales and public relations efforts.
Call a video production expert and get your business growing!
John is a contributing writer at Frontline Productions with more than 20 years of experience in communications, including nearly 15 years creating, designing and managing executive and employee communications.